GGEM — marketing site for a Web3 game launcher
MetaLamp · 2024 · Middle Frontend Engineer
- Next.js
- React
- TypeScript
- Zustand
- TanStack Query
- Tailwind CSS
- shadcn/ui
- next-intl
Context
GGEM is a Web3 game launcher — a storefront where players install the app, discover games and play, and studios list their titles. Its pitch is "Web3 gaming for everyone", and the marketing site had to sell that to two very different audiences, players and game studios, behind a dense, dark, gaming brand that had to hold together across a lot of pages and every screen size.
What I did
- Built the marketing site end to end: about a dozen pages — home, the games catalog, gaming consultancy, about, blog and articles, FAQ, contact and the legal pages — implemented pixel-for-pixel from a heavy design and fully responsive across desktop, tablet and mobile.
- Assembled the home page from its nine sections — the hero launcher pitch, featured games, key features, a blockchain explainer, partners and news — with the animations and hover states that make a gaming site feel alive, built with Tailwind and shadcn primitives.
- Wired the content-driven parts (blog, articles, news) and full internationalization with next-intl so the site ships in more than one language, with client state and data handled through Zustand and TanStack Query.
Outcome
The site presents the whole platform — launcher, game catalog, studio onboarding and editorial — as one bold, consistent brand that holds up from a wide desktop hero down to a phone. It became GGEM's public face, pitching "Web3 gaming for everyone" to players and studios alike.